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Are You in Love—Or Just Addicted to the Chase?

Understanding Limerence Across Cultures

January 29, 202619 min read
S

Sudar Thambi

Engineer. Writer. Generalist. I explore ideas at the uncomfortable edges—where logic matters more than tribal loyalty and evidence beats tradition.

Are You in Love—Or Just Addicted to the Chase?
Table of Contents

TL;DR SUMMARY

What feels like epic romance might actually be limerence—an involuntary obsession fueled by dopamine and uncertainty that thrives on what you don’t have. Research shows 45% of divorces stem from unrealistic expectations born from confusing this neurological high with mature love. Indian arranged marriages and Western dating cultures navigate this differently: one builds love post-commitment through gradual intimacy, the other front-loads romantic intensity that often leads to disillusionment. Understanding the distinction isn’t just academic—it’s the difference between chasing a mirage and building something real.


The Dopamine Trap: When Your Brain Mistakes Craving for Connection

Picture this: You can’t stop checking your phone. Every notification sends your heart racing—is it them? When they’re warm, you’re euphoric. When they pull away, you spiral into despair. You’ve memorized every text, analyzed every emoji, convinced yourself that if you just try harder, be better, wait longer, they’ll finally see what you see. This isn’t love. Welcome to limerence.

The term sounds clinical because it is. Coined by psychologist Dorothy Tennov in 1979, limerence describes an involuntary state of obsessive romantic desire characterized by intrusive thinking, emotional dependency on reciprocation, and fear of rejection. It’s the psychological equivalent of chasing a slot machine jackpot—intermittent rewards that keep you hooked, not consistent connection that keeps you grounded.12

Here’s the kicker: Between 50-60% of people have experienced limerence at some point in their lives. Among those with anxious attachment styles—people who learned in childhood that love is unpredictable—the number jumps to 95%. We’ve normalized what is essentially a neurological glitch, rebranding it as “passion,” “chemistry,” or “true love.” And it’s wrecking relationships across cultures, albeit in fascinatingly different ways.3

What Your Brain Is Actually Doing When You Think You’re “In Love”

Let’s talk neuroscience. When you’re in the throes of what you believe is early-stage love, your brain becomes a dopamine casino. The ventral tegmental area (VTA) and caudate nucleus—your reward pathway’s command centers—light up like a Christmas tree. Dopamine floods your system, creating that addictive “high” that makes you crave the person like a drug.45

But here’s where it gets messy: Your frontal cortex, responsible for judgment and critical thinking, deactivates. You literally lose the ability to accurately assess red flags. That’s why you dismiss their inconsistency, rationalize their unavailability, and convince yourself that the person who breadcrumbs you is “just afraid of intimacy.”6

Meanwhile, your serotonin levels plummet—the same neurochemical drop seen in obsessive-compulsive disorder. This explains why you ruminate obsessively, check their social media compulsively, and can’t focus on anything else. Your brain is treating this person like survival itself depends on them.4

And cortisol? Through the roof. Your body is in a state of chronic stress, interpreting the uncertainty as a crisis that demands constant vigilance. You’re hyper-aware of every shift in their tone, every delay in their response, every ambiguous signal.7

This neurological cocktail is designed to be temporary—lasting 6 to 30 months under normal circumstances. It’s evolutionary purpose was to bond you to a mate long enough to conceive and protect a vulnerable infant. What it was not designed for is modern dating culture, where uncertainty can be artificially prolonged indefinitely.8

Longing vs. Loving: The Distinction That Changes Everything

Psychotherapists make a crucial distinction that most people miss: Longing is about what you lack. Love is about what you share.

Longing, according to clinical research, is “a desire that cannot be met—a sort of unrequited love”. It keeps you fixated on an idealized version of someone, often someone unavailable, inconsistent, or incompatible. It’s characterized by:9

  • Intrusive, obsessive thoughts about the person
  • Mood entirely dependent on their perceived interest
  • Emotional highs from breadcrumbs of attention
  • Crushing lows from perceived rejection
  • Idealization that ignores reality
  • Uncertainty as fuel—the less clarity you have, the stronger the feeling10119

In contrast, mature love involves:

  • Mutual presence and consistent reciprocity
  • Realistic perception of the other person, flaws included
  • Emotional stability not contingent on constant validation
  • Trust and security that reduce, not increase, anxiety
  • Choice and commitment, not compulsion98

The research is unequivocal: Limerence thrives on uncertainty. If the person clearly reciprocates, limerence typically fades into stable attachment. If they clearly reject you, it eventually (though slowly) dissipates. But when their feelings are ambiguous—sometimes warm, sometimes distant—limerence intensifies through what psychologists call “intermittent reinforcement”. You become, neurologically, addicted to the uncertainty itself.1110

The Cultural Divide: How India and the West Handle the Longing Trap Differently

This is where culture becomes fascinating. The longing-versus-love confusion manifests radically differently in Indian arranged marriage systems versus Western individualistic dating culture—and the outcomes tell a compelling story.

The Western Model: Front-Loading Romance, Back-Loading Reality

In Western, individualistic cultures, romantic love is the prerequisite for marriage. The cultural script says: Fall passionately in love, date to “test compatibility,” move in together, then marry if the romance sustains itself. Love culminates in marriage.121314

Data on how this plays out:

  • 70% of sexually active 12-21-year-olds in the U.S. report uncommitted sexual encounters in the past year15
  • 82.6% of college students report negative mental and emotional consequences after hookups, including regret, loss of self-respect, and difficulty maintaining stable relationships15
  • Couples who met online report lower marital satisfaction and stability than those who met offline16
  • 34% of marriages end among couples who cohabited before engagement, versus 23% among those who waited17
  • Unrealistic romantic expectations contribute to 45% of divorces18

The pattern is clear: Western culture encourages high initial romantic expectations, often fueled by media portrayals of “soulmates” and “love at first sight”. Research shows people who consume more romantic media hold significantly more unrealistic beliefs about relationships. When reality inevitably falls short of the fairy tale, disillusionment sets in.1920212223

One study tracking newlyweds over several years found that marital satisfaction declines markedly for most couples, with increasing tension over time predicting divorce. The culprit? The “disillusionment model”—couples start with idealized notions and unrealistic expectations, and when the dopamine high wears off, they interpret normal relationship challenges as signs they married the “wrong person”.20

The Indian Model: Back-Loading Romance, Front-Loading Commitment

India takes the opposite approach. In 95% of Indian marriages, parents arrange the union based on caste, religion, socioeconomic compatibility, and family alignment. Only 5% of women independently choose their husbands. The average timeframe from introduction to wedding can be as short as a few months.242514

The cultural message is radically different: Marriage is a social duty and family alliance. Love follows marriage. As one sociologist put it, “Love is expected to gradually blossom and be nurtured” after commitment, not before.14

At first glance, this seems archaic, even oppressive. But the data on outcomes is surprising:

  • Divorce rates in India remain below 5% (though rising in urban areas)2614
  • A Harvard study found no difference in commitment, love, or marital satisfaction between Indian-Americans in arranged marriages versus love marriages27
  • Arranged marriages show increasing emotional closeness over time, often surpassing love marriages in long-term happiness28
  • 97% of Indian women are married by age 30, with an average age at first birth of 21.3 years—yet fertility has dropped to 2.2 children, achieved through early termination of childbearing and sterilization, not delayed marriage29

Why does this work? Expectation management. Couples in arranged marriages don’t enter with fantasies of perpetual passion or soulmate perfection. They expect to build intimacy gradually through shared experiences, communication, and mutual respect. Research shows this gradual love development—starting from a foundation of commitment rather than infatuation—can produce remarkably stable long-term satisfaction.302728

One fascinating study of couples transitioning into arranged marriages found that many actively resisted the “typical script,” setting their own relationship goals and openly discussing sexual intimacy despite cultural taboos. They exercised agency within a structured framework—less freedom at the start, but potentially more security in the long run.31

The Paradox: Collectivism, Traditionalism, and Romantic Beliefs

Here’s where it gets counterintuitive. Research comparing Indian and American young adults found that Indians reported stronger romantic beliefs—things like “love conquers all” and idealized notions of romance—despite their culture’s emphasis on practical, family-arranged marriages.32

How do these coexist? The study revealed a dual pathway: Indians’ greater gender role traditionalism increased romantic beliefs, while their collectivist values simultaneously decreased them. The result: Romantic ideals exist but are compartmentalized—romance is valued within marriage, not as the basis for marriage.32

Indians also anticipated more future marital difficulties than Americans, likely because rigid gender role expectations (husband as provider and decision-maker, wife as homemaker and caregiver) leave less room for negotiation and individual preference. These expectations can create significant adjustment challenges, especially for women, who often report lower intimacy and sexual agency in the early years of arranged marriages.33343532

The Anxious Attachment Connection: Why Some People Can’t Escape the Longing Trap

Not everyone is equally susceptible to mistaking longing for love. Attachment theory provides the missing piece.

People with anxious attachment—developed through inconsistent caregiving in childhood—are neurologically primed for limerence. They learned early that love is unpredictable, that proximity requires constant effort, and that abandonment is always imminent. As adults, this manifests as:2361011

  • Constant need for reassurance
  • Intense fear of rejection
  • Emotional volatility based on partner’s behavior
  • Tendency to idealize partners
  • Difficulty regulating emotions without external validation37211

When someone with anxious attachment experiences limerence, it’s a double whammy: The limerence drive is screaming in panic, and the deep wounds from childhood are reopened. The uncertainty that fuels limerence feels familiar—even comforting in its terribleness—because it replicates early attachment experiences.363

Here’s the cruel irony: Anxiously attached people are often drawn to avoidant partners—people who are emotionally distant, inconsistent, and commitment-phobic. Why? Because avoidants feel familiar. The hot-and-cold dynamic, the constant uncertainty, the need to prove your worth—it’s all a re-enactment of childhood patterns.363

This creates a toxic loop: The avoidant pulls away, triggering the anxious person’s abandonment fears. The anxious person pursues harder, triggering the avoidant’s need for space. Neither gets their needs met, but both stay hooked because the intermittent reinforcement keeps their neurological reward systems activated.336

For anxiously attached individuals, limerence can last years when trapped in this dynamic. The longing becomes an identity, a defining feature of life, a melodrama that feels more real than stable love ever could.1036

The Marital Fallout: When Longing Masquerades as a Foundation

What happens when people marry based on limerence rather than love?

The research paints a grim picture. Unrealistic expectations—the hallmark of limerence-based relationships—are cited as a major contributor to 45% of divorces. These expectations include:18

  • “My spouse should fulfill all my emotional needs”
  • “Romance should feel like the honeymoon phase forever”
  • “If we’re really in love, we shouldn’t have to work at it”
  • “Marriage will fix our problems”38391918

When these beliefs collide with reality—the reality that no person can be your sole source of validation, that passion naturally mellows into companionate love, that all relationships require effort, that marriage magnifies existing issues—disappointment festers.393818

Studies tracking marital satisfaction over time show that for most couples, satisfaction declines markedly, especially in the early years. Wives’ reports of increasing marital tension are the strongest predictors of eventual divorce. Why wives more than husbands? Researchers suggest women may enter marriage with more realistic expectations, while men hold more idealistic views that reality shatters more dramatically.4020

The couples most at risk are those who experienced high initial satisfaction based on passion and idealization but lacked the communication skills, conflict resolution abilities, and realistic expectations needed for long-term stability. In other words: relationships built on dopamine rather than deliberate partnership.4140

Notably, even couples who report being “stably satisfied” in the first four years can go on to divorce by the 10-year mark if they display negative communication patterns, poor social support, and unmanaged stress as newlyweds. The limerence may have masked incompatibility that becomes undeniable once the neurochemical fog lifts.41

The Gender Scripts: How Longing Plays Out Differently for Men and Women

Both Indian and Western cultures have distinct gender scripts around longing and love, though they manifest differently.

In India, the cultural narrative often positions women as responsible for nurturing love post-marriage. Women are expected to “adjust” to their husband’s family, suppress their own needs, and work to make the marriage successful regardless of compatibility. This can create situations where women experience longing—not for a person, but for autonomy, intimacy, or partnership that the arranged structure doesn’t guarantee.42254324

Research on young married women in urban India found that many lack sexual agency, report that intimacy is initiated by husbands without consideration for their desires, and have difficulty communicating about sexual or emotional needs. The longing here is for mutuality, for being seen and valued beyond social role.3433

In Western contexts, women are more likely to pursue relationships hoping they’ll lead to commitment, while men may be more comfortable with casual arrangements. One study found 65% of women versus 45% of men hoped their hookup would become a committed relationship. Women also report higher levels of distress, rumination, and depression following romantic disappointments.4445

The longing trap for Western women often involves staying in “situationships”—undefined, inconsistent relationships where they hope their devotion will eventually be rewarded with commitment. Cultural narratives reinforce this: “He’ll come around.” “Love is worth fighting for.” “Never give up on your soulmate.” These messages keep women investing emotional energy in people who aren’t investing back, mistaking the intensity of their longing for proof of love’s significance.119

The Nuance: When Uncertainty Is Necessary and When It’s Toxic

Not all uncertainty is bad. Not all arranged marriages are successful. Not all Western dating leads to dysfunction.

Research shows that some level of novelty and challenge keeps relationships vibrant. Shared new experiences, mutual growth goals, and navigating life transitions together can strengthen bonds. The difference between healthy uncertainty and toxic longing lies in mutuality.464748

Healthy relationships involve:

  • Shared uncertainty: Both partners navigating unknowns together (new city, parenthood, career changes)
  • Reciprocal effort: Both people showing up, communicating, investing
  • Security within flexibility: Commitment provides safety while allowing for individual growth4950

Toxic longing involves:

  • One-sided uncertainty: Only you don’t know where you stand
  • Asymmetric effort: You’re doing all the pursuing, analyzing, accommodating
  • Instability masquerading as passion: Chaos feels like connection513711

Similarly, arranged marriages aren’t automatically healthy just because they avoid the limerence trap. Women’s lack of choice, families’ focus on caste endogamy over compatibility, rigid gender roles, and pressure to stay married regardless of abuse or unhappiness create serious problems. The rising divorce rates in urban India—especially among educated women—suggest that economic independence is enabling women to leave unsatisfying arrangements.254352422614

And some Western love marriages do work beautifully. When couples enter with realistic expectations, strong communication skills, secure attachment styles, and willingness to do the ongoing work of partnership, the initial dopamine phase can transition into deep, stable love.84640

The key isn’t which system you’re in, but whether you can distinguish the addictive high of longing from the sustainable nourishment of love.

So What Do You Do With This Information?

If you’re wondering whether you’re experiencing longing or love, start here:

You’re likely experiencing limerence if:

  • You can’t stop thinking about them involuntarily
  • Your mood swings wildly based on their perceived interest
  • Uncertainty makes the feelings stronger, not weaker
  • You’re ignoring obvious incompatibilities or red flags
  • The relationship is characterized by anxiety, not peace
  • You feel addicted to the person, not connected to them5391011

You’re likely experiencing love if:

  • You can think about other parts of your life without effort
  • Your emotional state is stable regardless of minor fluctuations in their behavior
  • Clarity and commitment make the feelings deeper, not weaker
  • You see the whole person, positive and negative qualities
  • The relationship is characterized by security, not chaos
  • You feel partnered with the person, not dependent on them98

If you’re anxiously attached, therapy focused on attachment issues can help you develop healthier relationship patterns and stop replaying childhood wounds in adult partnerships. Recognizing the pattern is the first step.237

If you’re in a culture with arranged marriage norms, research suggests the emancipatory role of education—especially mother and mother-in-law education—is positively associated with greater agency in marriage decisions and better marital satisfaction. Gradual cultural shifts toward “semi-arranged” marriages (where individuals have veto power and some courtship period) seem to balance family involvement with personal choice.54555631

If you’re in a Western dating context, lowering your consumption of romantic media, questioning cultural scripts about “soulmates” and “love at first sight,” and prioritizing compatibility over chemistry can help set realistic expectations.57212219

Across all contexts: Prioritize reciprocity, consistency, and communication over intensity, novelty, and drama. The person who makes your nervous system calm is more valuable than the person who makes it spike. Peace is not boring; it’s the foundation of everything sustainable.

The Bottom Line: Your Feelings Are Real, But They’re Not Always Wise

Longing feels profound. It feels like the most important thing that’s ever happened to you. It feels like evidence of deep connection, soulmate recognition, once-in-a-lifetime significance.

And it’s real—neurologically, psychologically, experientially real. But real doesn’t mean accurate. Your brain on limerence is your brain on drugs. The intensity of the feeling is not proof of the relationship’s value.

Every culture grapples with this in its own way. The Indian system tries to bypass the chaos entirely by building love post-commitment, though it risks trapping people in incompatible pairings. The Western system celebrates the chaos as romance itself, though it leads millions into disillusionment when reality doesn’t match the fantasy.

Maybe the answer is somewhere between: Enough freedom to choose compatible partners. Enough realism to lower unrealistic expectations. Enough commitment to weather the inevitable transition from dopamine to oxytocin. Enough communication to build intimacy deliberately rather than hoping chemistry does the work.

And enough self-awareness to know that the person you can’t stop thinking about might not be the person you should build a life with—because longing is about what you lack, and love is about what you share.

Footnotes

  1. https://missionconnectionhealthcare.com/mental-health/attachment-disorder/limerence-and-attachment/

  2. https://www.counselling-directory.org.uk/articles/limerence-vs-love-when-love-is-really-obsession 2 3 4

  3. https://livingwithlimerence.com/the-links-between-limerence-and-anxious-attachment/ 2 3 4

  4. https://hms.harvard.edu/news-events/publications-archive/brain/love-brain 2

  5. https://www.scientificamerican.com/article/what-goes-on-in-our-brains-when-we-are-in-love/

  6. https://sites.tufts.edu/emotiononthebrain/2014/12/08/the-neuroscience-of-love/

  7. https://pmc.ncbi.nlm.nih.gov/articles/PMC6135532/

  8. https://www.verywellmind.com/theories-of-love-2795341 2 3 4

  9. https://www.brightonandhovepsychotherapy.com/blog/what-is-the-difference-between-loving-and-longing/ 2 3 4 5 6

  10. https://www.attachmentproject.com/blog/am-i-in-love-or-just-limerent/ 2 3 4 5

  11. https://gettherapybirmingham.com/is-it-love-or-limerence-understanding-obsessive-romantic-attachment/ 2 3 4 5 6 7

  12. https://tpmap.org/submission/index.php/tpm/article/download/3700/2755/7988

  13. https://societyforpsychotherapy.org/cultural-influences-and-heteronormativity-on-experiences-in-romantic-relationships/

  14. https://www.reuters.com/article/lifestyle/in-modern-india-tradition-shackles-love-marriage-idUSSP230667/ 2 3 4 5

  15. https://ifstudies.org/blog/confronting-the-toll-of-hookup-culture 2

  16. https://www.sciencedirect.com/science/article/abs/pii/S0747563223003242

  17. https://www.du.edu/news/new-du-study-highlights-risks-living-together-engagement

  18. https://drkarenfinn.com/divorce-blog/unhappy-marriage/538-how-unrealistic-expectations-in-marriage-can-lead-to-divorce-what-to-do-about-them/ 2 3 4

  19. https://loveandbliss.org/2025/08/21/silent-killers-of-love-the-toxic-power-of-unspoken-and-unrealistic-expectations/ 2 3

  20. https://pmc.ncbi.nlm.nih.gov/articles/PMC5644348/ 2 3

  21. https://scholarworks.umt.edu/cgi/viewcontent.cgi?article=1510&context=utpp 2

  22. https://scholarworks.boisestate.edu/cgi/viewcontent.cgi?article=2178&context=td 2

  23. https://olemiss.edu/news/2024/07/romantic-movies-perception/index.html

  24. https://www.reddit.com/r/AskIndianWomen/comments/1otqhvp/how_do_arranged_marriages_in_india_really_work/ 2

  25. https://www.epw.in/journal/2025/31/perspectives/marriage-customs-and-practices-india.html 2 3

  26. https://rehabs.in/news/rising-divorce-rates-in-india-and-what-they-reveal-about-changing-relationships/ 2

  27. https://www.businessinsider.com/lesson-from-arranged-marriages-2017-6 2

  28. https://wedknott.co.in/arranged-marriage-vs-love-marriage-what-studies-say/ 2

  29. https://www.demographic-research.org/articles/volume/48/34

  30. https://www.talktoangel.com/blog/things-to-consider-while-choosing-love-vs-arranged-marriage

  31. https://digitalcommons.lib.uconn.edu/dissertations/AAI3476613/ 2

  32. https://pmc.ncbi.nlm.nih.gov/articles/PMC4251314/ 2 3

  33. https://pmc.ncbi.nlm.nih.gov/articles/PMC6470050/ 2

  34. https://pmc.ncbi.nlm.nih.gov/articles/PMC3075955/ 2

  35. https://www.reddit.com/r/Arrangedmarriage/comments/15902tp/is_there_no_intimacy_in_arrange_marriage/

  36. https://livingwithlimerence.com/limerence-and-anxious-attachment/ 2 3 4 5

  37. https://bayareacbtcenter.com/limerence-and-anxious-attachment/ 2 3

  38. https://drmichellebengtson.com/expectations-in-a-marriage/ 2

  39. https://www.talktoangel.com/blog/setting-realistic-expectations-for-your-marriage-and-communicating-them-effectively 2

  40. https://pmc.ncbi.nlm.nih.gov/articles/PMC4094166/ 2 3

  41. https://pmc.ncbi.nlm.nih.gov/articles/PMC8310662/ 2

  42. https://ijip.in/wp-content/uploads/2021/05/18.01.031.20210902.pdf 2

  43. https://www.theswaddle.com/the-indian-arranged-marriage-system-publicly-updated-its-vocabulary-but-remains-prejudiced-privately 2

  44. https://pmc.ncbi.nlm.nih.gov/articles/PMC3613286/

  45. https://pmc.ncbi.nlm.nih.gov/articles/PMC10395251/

  46. https://journals.sagepub.com/doi/pdf/10.1177/00332941211000651 2

  47. https://dararehab.com/blog/what-is-the-dopamine-addiction-relationship/

  48. https://pmc.ncbi.nlm.nih.gov/articles/PMC2435417/

  49. https://pmc.ncbi.nlm.nih.gov/articles/PMC5016345/

  50. https://digital.sandiego.edu/cgi/viewcontent.cgi?article=1087&context=soles-faculty

  51. https://www.healthline.com/health/relationship-addiction

  52. https://pmc.ncbi.nlm.nih.gov/articles/PMC9479758/

  53. https://www.charliehealth.com/post/limerence-vs-love

  54. https://pmc.ncbi.nlm.nih.gov/articles/PMC4852488/

  55. https://warwick.ac.uk/fac/cross_fac/iatl/research/reinvention/archive/bcur2013specialissue/tuxen/

  56. https://www.academia.edu/76492878/Love_marriage_in_India

  57. https://www.fieldsjournal.org.uk/article/id/583/

S

Sudar Thambi

Engineer. Writer. Generalist. I explore ideas at the uncomfortable edges—where logic matters more than tribal loyalty and evidence beats tradition.

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Disclaimer: The content provided in this article is for educational and informational purposes only. This report was generated using AI analysis tools based on available public data. AI models can occasionally produce errors or "hallucinations" (inaccuracies). Readers are advised to verify specific facts, dates, and statistics independently before citing them. The views expressed here do not constitute professional advice.